2023 Ford Bronco - Adventure Ready. Immeasurable Excitement.

Turn up the dial and experience the excitement the 2023 Ford Bronco delivers. This adventure-seeking Sport Utility Vehicle makes its namesake proud. The Bronco delivers unmistakable excellence regardless of where your adventure leads.

Let Boggus Ford Harlingen help you discover how this great SUV will elevate your life.

Discover True Freedom

Any adventure, wherever it lies, is just a Bronco® away.


The 2023 Ford Bronco answers the call of the wild with finesse. This versatile SUV delivers the driving experience that makes other vehicles close their hoods in shame. The Bronco is adventure-ready, meaning it has the tools needed to take you on- or off-road at the drop of a hat.

Its 4x4 powertrain and Terrain Management System™ help you engage in a versatile yet controlled excursion. The steel bash plates protect your undercarriage from rocks and other debris. And with our available HOSS systems, you'll leave no path untraveled.


The 2023 Bronco offers three available powertrain options, including our powerful 2.7-liter EcoBoost® engine. Accelerate beyond any challenges, propelled by 315 horsepower and 410 pound-feet of torque. All paths are open to the 2023 Ford Bronco.


Great technology keeps the Ford Bronco ahead of the game. Our G.O.A.T. Modes® give you more control over every moment. The available SYNC® 4 infotainment system offers wireless compatibility options, letting you go off-road while staying online. And with Ford Co-Pilot360™ technology, you're protected on- and off-road.


The Bronco is uniquely designed for adventure lovers. The enhanced ground clearance, approach, and breakover angles evoke dreams of where this versatile SUV will take you. Choose our new Heritage or Heritage Limited models for a dose of retro excitement. Whether you remain contemporary or enjoy the throwback vibes, one thing remains the same. The Ford Bronco offers the comfort you want in a great vehicle.

Why Buy Your 2023 Ford Bronco at Boggus Ford Harlingen

Your satisfaction is our focus. Shop for your 2023 Ford Bronco at Boggus Ford Harlingen and experience world-class service and great savings. Our dedicated and knowledgeable sales team will help you find the Bronco of your dreams. The sky's the limit when you have the right dealership in your corner.

Embrace the Excitement. Reserve Your 2023 Ford Bronco Today!

How can we help?

  1. Boggus Ford Harlingen

    2521 S.Expressway 83
    Harlingen, TX 78550

    • Sales: (956) 423-2580
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